What Should Be Considered When Getting Started With E-Commerce?

Tepe SEO team answered the points that should be considered when starting e-commerce. You can watch it on the YouTube link below;

I get this comment a lot. You know, we talked about the fact that men shop more and shop more voluminously. One of our friend's comments is as follows: "Women usually use their husband's card. That might be why he said. Of course that can be too. When looking at the figures given by gender, it seems that men cover the volume. I caught these three questions from the chat section. That's why I wanted to answer. I didn't want to jump.

Now, of course, our main topic is what to do when starting e-commerce. We've decided what product we're going to sell and we're getting started. The most important issue here is deciding what to sell, which we always talk about. I can say that this is the most important issue of e-commerce. I need to be sure of what to do, I need to research the market well, who are my competitors in this sector, what are they doing... I need to know these things.

As I said after completing everything, the easiest part of this job is actually the system of the job. It made e-commerce very comfortable, software etc. It is very important to decide what to sell and how to sell here. I need to do a detailed research about the product I am going to sell. So here I have to know my industry, I have to know my competitors, who is doing what, in which channels they exist… I have to be researching all of these.

I have to think of my domain name to match search engine searches. For example, some domain names, for example, Gizembutik.com, is an extension that we call a domain name. Or you can think of it like gizeminkalemleri.com, gizemincicekleri.com or annecocukkiyafetleri.com, trendyol.com is also an extension and domain name. Now, if I use this domain name with a name that is close to the product I sell, it will be easier for Google to recognize me, my customers to find me, and to adapt with my advertisement.

For example, if I use an English expression now, for example, there are some brands that I remember in this way; A business that sells pet shop products named his dog. I don't remember the dog's name exactly, but let's call it Tom, after the dog. He used a domain name like 'tomandfriends'. Yes, it sells pet products, but it was hard to find as it didn't really identify it. You should not make such a mistake. Therefore, if you choose your domain name to be close to the product you are selling, you will see greater benefits.

Apart from that, our site must be secure and properly designed. So if our design is too complicated, it goes like this; Think of a very messy physical store, where everything comes together. Just as you do not want to shop there, this also applies to e-commerce sites.

What are the elements that make my site secure here? First, let's give the example of www.gizembutik.com when you enter a site, which we call an SSL security certificate. At the beginning of this place, you will see a small key sign and when you come to it with an arrow next to it, it says safe. This indicates that the site is essentially a security certificate. So why is this important? This protects both my information and the other party's information. So this gives confidence to the customer. It is also safe for the seller.

There are also encrypted systems and security systems that come into our lives with the payment systems we call 3D Secure. For example, I make a payment with my credit card. Then I receive a password. In fact, the payment system is protecting my password. So in any attack etc. I have confidence because I do not have the option to lose my password. Therefore, it will be useful for me to use the 3D security system.

I have to implement all required integrations. What is it, integration? Let me explain it a little. Because, as I said, there may be some among us who do not know these expressions. First, let's say you have a software. I am giving an example, you came to Tepe SEO and said that I want to do e-commerce, we have adjusted your site with IdeaSoft compatibility. Ok, we opened a very nice online store. But what do you need? You need shipping. You need to receive payment by virtual post. Maybe you are using an accounting software. You need to integrate those two.

What is integration? In fact, in very simple terms it is: You have accounting software, you have e-commerce software, you have agreed with a shipping company. This means all the software is talking to each other in the back without you interfering with them. All transactions are integrated with each other and when you make a transaction, they will automatically fall on all of them. In other words, the processes that will not bother you are actually what we call the integration of software.

I also have to do my work planning and work follow-up on a regular basis. This is really important. Especially in e-commerce, stock tracking is very important. Here, I can explain the value of integrations as follows: Let's say you sell products, you sell white goods, let's give an example as a Vestel dealer. The stock tracking at Vestel shows how much stock you have. You sell this product on N11, on Trendyol, and on your own website. Trendyol shows 8 refrigerators left in your inventory, 11 on N7 and 10 on your own site. Do you know what happens here? One or the other is true and it means you can sell when you have no goods left. Then, we may cause situations that will cause your customer to wait 2-3 weeks while the goods can reach him in maybe 2 or 3 days. In order to avoid such situations, we need to do our business planning and stock follow-up very well.

That's why marketplaces, stock tracking, ERP if I'm using ERP, they all need to be integrated into my e-commerce software. As soon as I enter my stock from a single panel, it should be updated to all panels so that we do not encounter such distrust-breaking events.